Find the talent, before the market does.
MaDE finds rising creators without a podcast and ranks who to approach first. Every number shows where it came from.
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Sources
What we check on every creator.
This is what a creator page shows you.
Who they are
A one-line summary of the creator: what they make, where they are, and how many people they reach.
Podcast check
We check the public podcast directory to see if they already have a podcast.
Measured or assumed
We show which numbers we measured and which we assumed. Assumed numbers do not affect the score.
Confidence
How much evidence we have on this creator, out of 100.
Watch list
You can park a creator and set a target, such as 250K followers. We tell you when they reach it.
Fan comments
We show real comments from their fans, so you can see how the audience feels.
A comedy creator reaching 1.2M people across TikTok. No podcast under their name.
Top 4% of the 445 creators MaDE is tracking.
- “when is the podcast mate, I would listen to you two for hours”
- “need the long version of this one”
4% of recent comments ask for a podcast.
Tell me when they pass 250K
Your note: too small for a weekly show yet.
How the score works.
Eight checks make one score. Turn one off and the score slides toward 50. Pick a lens to change the weights.
Live. Tap a row.We spot what is trending.
Trending topics and trending creators, tracked every day. We measure how fast each one is moving, so you see the ones picking up speed.
#tradielife
Up 41% this week
Trending topic
Laughs with Lou
+9% followers in 7 days
Trending creator
Trend velocity
3.2× the category pace
How fast it is moving
Four steps, every day.
Find.
A daily sweep of the roster, plus who they tag, their hashtags and a YouTube search.
Read.
Profiles, recent posts, a few comments. Then the podcast directory.
Score.
Eight weighted checks, one score. Unmeasured pulls it toward the middle.
Decide.
Pursue, watch or pass. The pipeline and the memo keep the record.
Nine tools, one creator page.
Each tool opens the same creator page.
Discovery, ranked
Every creator, ordered by how good a bet they are. Filter by category, podcast, reach and confidence. Three lenses.
The score
Eight weighted checks. Unmeasured stays unknown and pulls the score toward the middle. Confidence says how much was measured.
The podcast check
Every name looked up in the public directory: no show, a show, or no answer yet.
The creator page
Who they are in one sentence, then momentum, content, fans, a proposed show and the closest creators. Print it and it is the memo.
Rising
Who is growing fastest on YouTube, creators and studios. Refreshed daily.
Pipeline
Six stages. Drag a creator between them. The record sits beside the score.
Find more
Who your creators tag, the hashtags they use, and a YouTube search. Nobody is tracked until you say so.
Watch list
Park a creator and set a target: 250K, 500K, 5% growth a week, or a podcast start. We tell you when they reach it.
Governance
An allow-list of sources, retention limits, an audit line per action, erasure on request. A person signs off brand safety. Passkeys.
Built by Meliora Advisory.
MaDE does the reading. A person makes the call.
More about Meliora Advisory
Clive Dickens
Co-founded Absolute Radio. Senior digital roles at Seven West Media, Southern Cross Austereo and Yahoo7. Founded Meliora.
LinkedIn ↗
What we track.
Rising creators. Anyone under 10,000 followers is flagged as too small to commission.
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